This has been a majorly confused phrase of our time. You can’t be yourself if you don’t know who you are in an objective sense: your body/soul, your biology, your metaphysical purpose, your moral status, your abilities, etc. And you don’t know who you are with a mere inventory of your wants and hopes, which are contingent on contexts.
Journalists rouse from their repetition, politicians feel morally important, and the lobbyists open their wallets and send out their sleeper cells of protest whenever a mass murder occurs. They love it. Gives them purpose. They don’t have to appear as the moral degenerates they are on most other issues, like war, baby killing, codependent racist urban policies, taxation, etc. Smiles break across their faces at the news that a person with a firearm, no wait, a white man with a firearm did something…